We Didn't Invent Practice.
We Just Optimized It.
Why beating 100 balls with your 7-iron is hurting your game—and how the science of "Deliberate Practice" fixes it.
The "Illusion of Competence"
You go to the range. You pull your 7-iron. You hit 20 shots. By the 15th shot, you're flushing it. You leave feeling confident.
Two days later on the course, you hit that same 7-iron fat into a bunker. Why?
Sports scientists call this Blocked Practice. It creates a false sense of confidence because you are making micro-adjustments based on the previous shot. But on the course, you only get one shot. You don't need rhythm; you need recall.
Enter "Deliberate Practice"
In his landmark research on expert performance, psychologist Anders Ericsson coined the term Deliberate Practice. It isn't just about "putting in the reps." It requires three things that most amateur golfers ignore:
- Specific Goals: Not "hit it better," but "carry the ball 145 yards."
- Immediate Feedback: Knowing exactly why a shot failed.
- Discomfort: Operating at the edge of your ability, not in your comfort zone.
Practice Caddie is built on this framework. We don't let you hit 50 drivers. The AI encourages you to switch clubs, change targets, and alter trajectories—mimicking the chaos of a real round.
Your AI Coach's Logic
We leverage state-of-the-art AI to reason about your practice history and build personalized plans—like having a tour coach in your pocket.
Diagnosis
The AI analyzes your practice history—sessions, notes, and uploaded data like launch monitor stats or scorecards—to identify patterns and prioritize what to work on next.
Prescription
Based on your available time, it generates a tailored plan using "Random Practice" principles—switching clubs and targets to force your brain to reload the swing pattern every time.
Adaptation
After each session, log your notes and upload images of your results. The AI reads this feedback to refine future recommendations and keep your practice evolving.
Why We Built This
"I spent years as a 'Range Rat.' I bought the new drivers, watched the YouTube tips, and hit thousands of balls. My handicap didn't move.
I realized I didn't have a swing problem; I had a practice problem. I needed the structure of a college coach, but I had a full-time job and 45 minutes to spare.
Practice Caddie is the tool I built for myself. It's not a magic pill. It's a digital accountability partner designed to make your practice harder so your golf becomes easier. It focuses on the process, so the results can take care of themselves."
— Alex, Founder
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